Dubshop joins Sinulog Festival

Roadstar/Dubshop Cebu Rolls out its Monster Truck

Nothing symbolizes Cebu best than its annual Sinulog Fest ival, which pays tribute to the Holy Child (Santo Niño). The weeklong joyous celebration involves dancing the Sinulog, a two-step dance believed to be an indigenous ritual that traces its roots to the tribes of Pre-Hispanic Philippines.

The highlight of the weeklong celebration ends with a spectacle that is the Sinulog Grand Parade, celebrating with this year’s theme of “One Beat, One Dance, for the World.” The grand parade saw a collection of massive and beautiful floats representing various companies vying for the best and most creative float. Catching everyone’s attention during the parade was the huge yellow monster truck of Dubshop in partnership with Roadstar Cebu owned by Dreyfus Ang, which is one of Cebu’s top car accessories shop.

The towering truck was modified to adhere with the Sinulog theme as the whole exterior showcased a custom designed vinyl wrap adorned with images of Señor Sto. Niño that drew a crowd wherever it went.